How many of you remember those AACA hoodies? Let's take it back all the way to 1992, when everyone was rocking Champion hoodies, and all of sudden, rappers started rocking these AACA hoodies, repping Historically Black Colleges and Universities. These hoodies were made of the best quality heavyweight fleece, and felt more like an outerwear than a typical layering piece a hoodie was at the time.
The driving force behind it all, and responsible for putting these hoodies on every popular rapper alive at the time, was none other than my friend, Chris Latimer. Chris went onto start an agency called Da Streetz, which specialized in marketing and product placement for various clients, including CCM Hockey Jerseys, American Needle, Fubu and various music companies. He also went onto create Cancun Memorial Day Weekend events, which have become legendary.
But Chris has always sought to bring back his first passion, which was African American College Alliance, or AACA for short. Having graduated from Howard University, he feels especially proud to have been one of the pioneers of urban/streetwear game that paid tribute to institutions where "getting fly" originated from.
Fast forward to 2009, MAJOR is proud to partner with Chris Latimer & AACA in the Launch of AACA Brand. In this historically significant weekend, AACA will debut its first collection at MAJOR. AACA staff will be on hand on Friday, January 16th through Sunday, January 18th to assist in sales. These are 480 Gram Premium Cotton Fleece with heavy duty double sided ribbed gusset, and oversized hood, just the way you remember them from back in the day with everyone from Biggie to Snoop rocking these hoodies at performances and in the videos. Now, as you can see from above, The Cool Kids are rocking these hoodies with pride, as the new generation takes over!
This is why MAJOR is THE only store that matters... Come join us!
