Many of you guys have written or called me about what we have in store for our First Anniversary coming up.
We have kept things under our hats (pun intended) until now.
One thing for sure, we are not having a party or an in-store event. One of the worst things about having a birthday in December (I should know... I just had mine on December 12th), is that most people are so caught up in holidays that the celebration just doesn't seem like it would be if your birthday is... in March. Right now, our goal is to make sure that everyone can find that perfect gift for their loved ones and themselves, and we will concentrate on having the best product here.
But, as an exclusive source for sharing our latest news with our fam, I will let you know this...
We will have 5 MAJOR fitteds dropping on Monday, December 17th, which is our official birthdate. They will all be remix versions of our much beloved, and much sought after, 1st generation MAJOR fitteds. We promised you that we will never release the exact same cap twice. So we had to do a remix!
Also dropping will be another collab effort with one of our favorite West Coast brands. It will be a t-shirt and New Era fitted combination. This brand has never been able to produce a New Era collab before doing this 3-Way with us.
Stay Tuned!
Friday, December 14, 2007
Monday, December 10, 2007
It's been a long time, shouldn't have left you!
First and foremost, I would like to thank our MAJOR family, yes, that's MAJOR family, for all the encouragement, love, and support that you have given our crew for the last year!
MAJOR family is extended beyond just the current employees, and our customers, but includes everyone from our brand partners (too many to shout out), marketing & PR partners (Complex, SoleCollector, Scheme, Washington Post, and all the blog sites), as well as everyone who has been touched by MAJOR in some part of their lives.
One year ago, on December 17th, 2006 as the clock struck midnight, we ripped down the construction paper on our window, and unveiled to the world what MAJOR experience is all about. I still remember that day like yesterday, 72 hours of work with no sleep, contractors getting done with their final touches 5 hours before opening, the line that formed all the way down the block, and the experience of ringing up our first customers with MAJOR x New Era fitteds, MAJOR x LRG t-shirts, Jordan Spizikes, and much more.
A lot has changed in one year. One of our original employees, Damu, is currently one of the most acclaimed producers in hip hop (check out his latest effort, Y-Society). Another original employee, Q Jefferson of Grand High, put out a artist collabo shoes with K-Swiss. And as you've been with us for the entire ride, you've seen the MAJOR brand Trinity (The 3 Bars and 3 Stars that form an M) on celebrities like Nas, Bun B., Clark Kent, Ed Lover, Talib Kweli, and Lebron.
In one year, after opening as the first premium footwear and streetwear ultra boutique experience in Washington DC, we have been included in every prestigious category of athletic footwear hierarchy. MAJOR is Nike Tier Zero Select, adidas Consortium Partner, New Balance Super Team 33, Puma's List Program, Creative Recreation Prime, and Reebok Edge, just on the footwear side. We are also proud to bring you the largest selection of Nike Tech Pack Energy Apparel, Addict Clothing UK, and Penfield, along with the best of US streetwear brands like The Hundreds, Lemar & Dauley, Orisue, Rogue Status, Orchard Street, Dissizit, PegLeg, and more.
We have sold over 1,000 MAJOR fitteds in our first year, and the best is yet to come! As we celebrate the 1st year anniversary, we will be releasing six remix colorways of our original MAJOR and Washington fitteds that you loved. Embroidered with the 1st Anniversary Logo on the right, these fitteds are the colors that you wanted from our first offering, but remixed so that the buyers of the original fitteds won't have to feel like we are messing up their most cherished classic MAJOR fitted.
Also, as we celebrate the 1st year, this blog, which started it all for us, is making a triumphant comeback. NeverMinor blog will serve as me & Underdog's outlet to share our personal feelings about the business, and the world that we live in. Unlike the NewsChannel, NeverMinor will be the personal side of MAJOR, the entity.
I hope you enjoyed the YouTube videos...
I hope you enjoyed all the catch phrases like "Be There!" and "Your favorite shop employees' favorite shop."
I hope you enjoyed shopping with us @ MAJOR!
We are the only store that matters, because you matter to us... Welcome to the family that you've always been a part of.
MAJOR, neverminor...
MAJOR family is extended beyond just the current employees, and our customers, but includes everyone from our brand partners (too many to shout out), marketing & PR partners (Complex, SoleCollector, Scheme, Washington Post, and all the blog sites), as well as everyone who has been touched by MAJOR in some part of their lives.
One year ago, on December 17th, 2006 as the clock struck midnight, we ripped down the construction paper on our window, and unveiled to the world what MAJOR experience is all about. I still remember that day like yesterday, 72 hours of work with no sleep, contractors getting done with their final touches 5 hours before opening, the line that formed all the way down the block, and the experience of ringing up our first customers with MAJOR x New Era fitteds, MAJOR x LRG t-shirts, Jordan Spizikes, and much more.
A lot has changed in one year. One of our original employees, Damu, is currently one of the most acclaimed producers in hip hop (check out his latest effort, Y-Society). Another original employee, Q Jefferson of Grand High, put out a artist collabo shoes with K-Swiss. And as you've been with us for the entire ride, you've seen the MAJOR brand Trinity (The 3 Bars and 3 Stars that form an M) on celebrities like Nas, Bun B., Clark Kent, Ed Lover, Talib Kweli, and Lebron.
In one year, after opening as the first premium footwear and streetwear ultra boutique experience in Washington DC, we have been included in every prestigious category of athletic footwear hierarchy. MAJOR is Nike Tier Zero Select, adidas Consortium Partner, New Balance Super Team 33, Puma's List Program, Creative Recreation Prime, and Reebok Edge, just on the footwear side. We are also proud to bring you the largest selection of Nike Tech Pack Energy Apparel, Addict Clothing UK, and Penfield, along with the best of US streetwear brands like The Hundreds, Lemar & Dauley, Orisue, Rogue Status, Orchard Street, Dissizit, PegLeg, and more.
We have sold over 1,000 MAJOR fitteds in our first year, and the best is yet to come! As we celebrate the 1st year anniversary, we will be releasing six remix colorways of our original MAJOR and Washington fitteds that you loved. Embroidered with the 1st Anniversary Logo on the right, these fitteds are the colors that you wanted from our first offering, but remixed so that the buyers of the original fitteds won't have to feel like we are messing up their most cherished classic MAJOR fitted.
Also, as we celebrate the 1st year, this blog, which started it all for us, is making a triumphant comeback. NeverMinor blog will serve as me & Underdog's outlet to share our personal feelings about the business, and the world that we live in. Unlike the NewsChannel, NeverMinor will be the personal side of MAJOR, the entity.
I hope you enjoyed the YouTube videos...
I hope you enjoyed all the catch phrases like "Be There!" and "Your favorite shop employees' favorite shop."
I hope you enjoyed shopping with us @ MAJOR!
We are the only store that matters, because you matter to us... Welcome to the family that you've always been a part of.
MAJOR, neverminor...
Subscribe to:
Posts (Atom)