The First Day of CHANGE!

What a day! January 20th, 2009 will go down in the history, as the day that CHANGE really became reality.

As DC is my personal home, and the home to MAJOR, it is with a great personal pride to share this great city with our new President, Barack Obama. Unlike former president bush, President Obama is someone that I voted for, and someone who I can proudly proclaim "Our President."

While we are in the midst of this joyful celebration, let's not forget that our new President needs all of us to help him achieve change that we desperately need in this country. Just as he bold declared during his Inauguration speech, all citizens must exercise "responsibility" in order to overcome the war and the economic crisis that threatens our way of life!

I am proud to be an American today. I am proud of the fact that someone with not-so-American name can be elected the President of our country. I am proud of the fact that so many Americans voted for the man with the best qualifications to lead our country, without basing their decision on the man's skin color, or age. We are indeed living in a New America!

Let this significant moment in history be an inspiration to us all... Yes We Can & Yes We Will!

AACA Global Launch - Inauguration Weekend

How many of you remember those AACA hoodies? Let's take it back all the way to 1992, when everyone was rocking Champion hoodies, and all of sudden, rappers started rocking these AACA hoodies, repping Historically Black Colleges and Universities. These hoodies were made of the best quality heavyweight fleece, and felt more like an outerwear than a typical layering piece a hoodie was at the time.

The driving force behind it all, and responsible for putting these hoodies on every popular rapper alive at the time, was none other than my friend, Chris Latimer. Chris went onto start an agency called Da Streetz, which specialized in marketing and product placement for various clients, including CCM Hockey Jerseys, American Needle, Fubu and various music companies. He also went onto create Cancun Memorial Day Weekend events, which have become legendary.

But Chris has always sought to bring back his first passion, which was African American College Alliance, or AACA for short. Having graduated from Howard University, he feels especially proud to have been one of the pioneers of urban/streetwear game that paid tribute to institutions where "getting fly" originated from.


Fast forward to 2009, MAJOR is proud to partner with Chris Latimer & AACA in the Launch of AACA Brand. In this historically significant weekend, AACA will debut its first collection at MAJOR. AACA staff will be on hand on Friday, January 16th through Sunday, January 18th to assist in sales. These are 480 Gram Premium Cotton Fleece with heavy duty double sided ribbed gusset, and oversized hood, just the way you remember them from back in the day with everyone from Biggie to Snoop rocking these hoodies at performances and in the videos. Now, as you can see from above, The Cool Kids are rocking these hoodies with pride, as the new generation takes over!

This is why MAJOR is THE only store that matters... Come join us!

SALE

We know that the economy is hurting your pockets right now, and we decided to do something about it.

For 3 days only, January 12th through January 15th, we are giving you an early jump on some excellent markdowns, and special deals on MAJOR's outstanding outerwear selection at 30% off our regular retail price. Plus, our famous buy 1 and get 1 half off on most of 2008 footwear releases.

We are trying to get everyone in DC geared up before the traffic and everything gets crazy here in town. And if you are here early for the Inauguration, make sure you stop by to cop the shoes, fitteds, and gear you need for the upcoming weekend.

KALYANJI ANANDJI

Song of the day....or year...more light and guidance everlasting.

MONK @ TRYST THIS THURSDAY