R.I.P. The King of Pop

No matter what type of music you are into, you can never deny the impact of Michael Jackson as a one-man cultural force that he represented.

While we mourn the passing of the greatest popular music artist to ever live, we also celebrate the legacy of great music and great performances that he left behind!

Michael was the "Michael" and "MJ" before another person sharing the same first name and same exact initials (MJJ) took over as the biggest icon in the world.

Thanks for all the great memories created around your music, Michael! We are forever indebted to you for what you have meant in our lives! You were, and are the Only Artist That Matters...

"When the groove is dead and gone... Yeah. You know that love survives... So we can rock forever!"

EA Sports Fight Night Round 4 x Reigning Champ Hoodie

The EA Sports Fight Night team and fellow Vancouver based company CYC Design Corp. and their sports-apparel brand Reigning Champ (RC) have teamed up to create a special collaboration to commemorate the launch of one of the most anticipated video games to release this year in Fight Night Round 4.

Fight Night Line Producer Jeff Atienza explains that two different Fight Night x Reigning Champ signature classic fit hoodies have been created in very limited quantities. With Legendary Boxers “Iron” Mike Tyson and the “Greatest of All Time” Muhammad Ali gracing the cover of Fight Night Round 4 it also made sense to pay homage to these two great warriors through our collaboration with Reigning Champ says Atienza.



The first limited edition piece, the RC signature classic fit black hoodie with custom detailing such as Gold Flatlock on the hem and cuffs, gold zipper and Tyson and Ali’s professional fighting record embroidered on the chest.



In even fewer quantities a second RC Signature classic fit hoodie – this time in Red to pay tribute to current boxing superstar and pound for pound great Manny Pacquaio. The hoodie features Gold Flatlock on the hem and cuffs, black zipper, and Pacquaio’s current boxing record and Filipino saying - Pambansang Kamao (National Fist) a reference to Pacquaio’s status as hero in his native Philippines.



Along with Atienza, fellow Fight Night Producer Freddy Ouano worked with the duo Craig Atkinson and Kenta Goto from Reigning Champ to come up with a great design that subtlety reflects back on the boxers included in Fight Night Round 4 mixed with exceptional quality and craftsmanship Reigning Champ has become renowned for.

With the highly anticipated release of Fight Night Round 4 just around the corner on June 30th 2009, you will also see an extension to this partnership in game. Recognizable Reigning Champ apparel and gear will be seen in various boxing venues, worn by spectators, and in the games “Create a Boxer” feature where players can outfit their boxers in Reigning Champ gear.

Atienza adds the integration of Reigning Champ into the game is subtle and I think fans of Fight Night and Reigning Champ will be in for a treat. Working with the guys over at CYC and Reigning Champ has been awesome, their attention to detail is unmatched and their product speaks for itself.

Unfortunately these ultra limited pieces will only be distributed among select celebrities, sports figures and influencers upon release. It may be hard to get your hands one of these and if you do consider yourself lucky. More detailed images of the Fight Night X Reigning Champ Product follow after the jump.

DUNKXCHANGE DC - JUNE 7TH, 2009

Another event that all of you have been waiting for! Dunkxchange is going down right here in DC, on June 7th, 2009, at Bravo Bravo on Connecticut & K St. NW.

MAJOR will be on hand to conduct some special giveaways, as well as distributing some special VIP discount coupons on-site, so be sure to check us out at the only sneaker event that truly matters!