Tuesday, June 09, 2009

EA Sports Fight Night Round 4 x Reigning Champ Hoodie

The EA Sports Fight Night team and fellow Vancouver based company CYC Design Corp. and their sports-apparel brand Reigning Champ (RC) have teamed up to create a special collaboration to commemorate the launch of one of the most anticipated video games to release this year in Fight Night Round 4.

Fight Night Line Producer Jeff Atienza explains that two different Fight Night x Reigning Champ signature classic fit hoodies have been created in very limited quantities. With Legendary Boxers “Iron” Mike Tyson and the “Greatest of All Time” Muhammad Ali gracing the cover of Fight Night Round 4 it also made sense to pay homage to these two great warriors through our collaboration with Reigning Champ says Atienza.



The first limited edition piece, the RC signature classic fit black hoodie with custom detailing such as Gold Flatlock on the hem and cuffs, gold zipper and Tyson and Ali’s professional fighting record embroidered on the chest.



In even fewer quantities a second RC Signature classic fit hoodie – this time in Red to pay tribute to current boxing superstar and pound for pound great Manny Pacquaio. The hoodie features Gold Flatlock on the hem and cuffs, black zipper, and Pacquaio’s current boxing record and Filipino saying - Pambansang Kamao (National Fist) a reference to Pacquaio’s status as hero in his native Philippines.



Along with Atienza, fellow Fight Night Producer Freddy Ouano worked with the duo Craig Atkinson and Kenta Goto from Reigning Champ to come up with a great design that subtlety reflects back on the boxers included in Fight Night Round 4 mixed with exceptional quality and craftsmanship Reigning Champ has become renowned for.

With the highly anticipated release of Fight Night Round 4 just around the corner on June 30th 2009, you will also see an extension to this partnership in game. Recognizable Reigning Champ apparel and gear will be seen in various boxing venues, worn by spectators, and in the games “Create a Boxer” feature where players can outfit their boxers in Reigning Champ gear.

Atienza adds the integration of Reigning Champ into the game is subtle and I think fans of Fight Night and Reigning Champ will be in for a treat. Working with the guys over at CYC and Reigning Champ has been awesome, their attention to detail is unmatched and their product speaks for itself.

Unfortunately these ultra limited pieces will only be distributed among select celebrities, sports figures and influencers upon release. It may be hard to get your hands one of these and if you do consider yourself lucky. More detailed images of the Fight Night X Reigning Champ Product follow after the jump.